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Image courtesy of Howard University and Hayat Brown
Image courtesy of Howard University and Hayat Brown

Howard University/Pleasant Plains

Pleasant Plains sustains a core and vibrant African American community of Black-owned businesses, innovators, and leaders. Howard University has vaulted to prominence as a leading research institution with distinguished alumni, including Vice President Kamala Harris. Pleasant Plains and Howard University are intertwined by the community’s students, professors, administrators, and visitors. Increased interest in the area establishes this neighborhood as one to watch.

Image courtesy theoliverdc.com

Howard University's Growing Campus

  • The Oliver (2711 - 2719 Georgia Avenue NW) delivered 93 apartments above 41,000 SF of commercial space occupied by Howard University's Office of Development & Alumni Relations and Office of University Communications in 2024.
  • Reverb (2131 9th Street NW) delivered a 312 residential apartment building with about 5,000 SF of retail space in 2023.
  • The redevelopment and preservation of the Bond Bread and Washington Railway & Electric Company (WRECO) buildings will deliver 469 new residential units, 180 hotel rooms, and 50,000 SF of retail space by 2027.
  • A three-acre site (Lot 3) will be redeveloped into 450 residential units and up to 37,000 SF of retail space and will be anchored by the National Research Center for Health Disparities, which will provide a home to pharmaceutical companies and biomedical research organizations that specialize in chronic illnesses with an emphasis on solutions for communities of color.

Creative + Entrepreneurial

  • In 2021, Pitchfork highlighted 9:30 Club among “36 of America’s best independent music venues,” describing it as “best known for: the best staff in the biz.”
  • Sankofa Video, Books & Café, established by two lauded filmmakers committed to sharing “films, videos & books by and about people of African descent,” has remained a neighborhood staple for more than two decades.

Select Retail + Restaurant Openings (2023+)

  • America's Best Wings (restaurant)
  • Likkle JA (Jamaican restaurant)
  • PX Tacos (restaurant)
Population
0-0.5mi. 0-1mi. 0-3mi.
Population 21,053 87,139 415,677
Daytime Population 18,641 96,262 811,686
Male 47% 50% 48%
Female 53% 50% 52%
High School Graduate + 87% 84% 83%
Bachelor’s Degree + 82% 78% 76%
Graduate/Professional Degree 47% 45% 45%
Households
0-0.5mi. 0-1mi. 0-3mi.
Households (HH) 9,022 43,281 205,088
Average HH Size 1.91 1.9 1.91
Owner-occupied 34% 33% 36%
Renter-occupied 66% 67% 64%
Median Home Value 848,366 880,754 830,148
Income
0-0.5mi. 0-1mi. 0-3mi.
Average HH $198,552 $191,594 $182,706
Median HH $147,537 $148,428 $131,622
HH Income <$50k 17% 18% 19%
HH Income $50 - $75k 9% 9% 11%
HH Income $75k+ 74% 73% 70%
Average HH Disposable $117,305 $115,695 $110,915
Graduate/Professional Degree 47% 45% 45%

Age

  • Age < 20
  • Age 20 - 34
  • Age 35 - 64
  • Age 65+

0-0.5mi.

0-1mi.

0-3mi.

Consumer Expenditures
0-0.5mi. 0-1mi. 0-3mi.
Apparel $40,630,824 $188,432,250 $849,094,993
Child Care $10,375,353 $47,946,058 $211,440,902
Computers & Accessories $3,720,476 $17,265,862 $78,284,537
- Pets $14,981,727 $69,418,520 $314,398,941
Food at Home $114,656,118 $531,999,612 $2,417,900,321
Food away from Home $68,726,784 $318,382,405 $1,427,145,483
Health Care $98,709,415 $457,956,596 $2,104,823,445
- Medical Care $35,415,737 $164,276,635 $753,676,080
Home Improvement $59,360,319 $273,933,375 $1,270,830,872
Household Furnishings $42,316,867 $196,165,765 $891,099,743
Personal Care Products $9,566,194 $44,442,363 $201,220,183
Vehicle Maint. & Repair $18,739,726 $87,034,634 $398,288,894

Commuting Preference

  • Drove alone
  • Public transportation
  • Bicycle
  • Walked
  • Worked at home
  • other

0-0.5mi.

0-1mi.

0-3mi.

Metrorail Stations

2

Georgia Ave-Petworth, Shaw-Howard U

Capital Bikeshare Locations

11

within 1/2 mile

Traffic Counts

24,400   Georgia Ave NW
   
   

Walkscore

92

Walker's Paradise

Residents within a 10-minute car ride

268,119

Resources & Incentives

Great Streets

Supermarket Tax Incentives

Office to Anything Incentives

Housing in Downtown

DC Development Report

Economic Development Maps

District Bridges
Chellee Walker
Main Street Manager Lower Georgia Avenue
(202) 929-8141
chellee@districtbridges.org
districtbridges.org

Source data to go here once received.

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