Travis Rush, the CEO of Kellen, shares insights into the company’s strategic decision to relocate its headquarters to Washington DC. This move marks a significant milestone for Kellen, a company that has long been a leader in association management and consulting. As Rush articulates, the decision was driven by a combination of factors that highlight the unique advantages of Washington DC as a business hub.
Rush describes Washington DC as a city that has undergone a remarkable transformation, becoming “more vibrant and alive.” This evolution is not just about aesthetics; it reflects a broader shift in the city’s economic landscape. The “fabric of the District” feels tighter, fostering a sense of community and collaboration that is essential for businesses looking to thrive. For Kellen, this vibrant atmosphere was a compelling reason to make the move.
Initially, Kellen explored options in other major cities like Atlanta and Chicago. However, Rush and his team ultimately recognized that Washington DC offered unparalleled opportunities for growth. One key factor that influenced their decision was the availability of the Vitality Fund from the Mayor’s office. This financial support made the transition to DC easier and more attractive, allowing Kellen to focus on its mission rather than the logistical challenges of relocation.
One of the standout features of Washington DC is its proximity to decision-makers and policymakers. For Kellen, this geographical advantage is invaluable. “If you’re going to be the best at something, I believe our team believes that you got to be the best in the best place,” Rush stated. By situating their headquarters in DC, Kellen positions itself at the heart of political and business activity, enhancing its ability to serve clients effectively.
Since relocating, Kellen has already made significant strides in expanding its presence in Washington DC. Rush noted that the company has added 15 new positions and plans to create an additional 70 jobs over the next two to two and half years. This commitment not only contributes to the local economy but also reinforces Kellen’s dedication to being an integral part of the DC business community.
Rush emphasizes the importance of place in Kellen’s brand identity. He remarked, “For our company and for our brand, and what it means to our clients, for them to come in, to fly into Reagan, and to drive over the 14th Street bridge to see the monuments, to see the White House, and get out and come into the historic National Press Building to work with our team, that mattered.” This connection to the city’s rich history and iconic landmarks adds a layer of significance to Kellen’s operations, making it an attractive destination for clients.
Travis Rush’s vision for Kellen’s future in Washington DC is clear. The city’s transformation into a vibrant and dynamic business hub aligns perfectly with Kellen’s goals for growth and excellence. By choosing Washington DC as its headquarters, Kellen is not just relocating; it is positioning itself at the forefront of a thriving ecosystem that fosters innovation and collaboration. As Rush aptly puts it, investing in Washington DC is about more than just a location—it’s about being part of a community that drives success.