Hillcrest/Skyland

Located in the heart of the communities found east of the Anacostia River, the Hillcrest market offers high incomes and direct access to more than 140,000 residents as well as customers in neighboring jurisdictions.

Download Profile & Demographics

  • 325,000 | sq. ft. of retail planned for the new Skyland Town Center
  • $90K+ | average household income of Penn Branch neighborhood
  • 120K | sq. ft. Walmart planned to open in 2016

Located in the heart of the communities found east of the Anacostia River, the Hillcrest market offers high incomes and direct access to more than 140,000 District residents as well as customers in neighboring jurisdictions.

The redevelopment of the Skyland Shopping Center into a new town center, led by The Rappaport Companies and WC Smith, will be anchored by a 120,000-square-foot Walmart. The master plan for Skyland Town Center calls for up to 325,000 square feet of retail space, 468 residential units, and a town square. The site will incorporate five blocks of mixed-retail and residential development including three stand-alone structured parking decks for up to 1,700 vehicles. The delivery will be phased with Walmart scheduled to open in 2016, along with 267 residential units and 80,000 square feet of additional retail space. In addition, the 98,000-square-foot Good Hope Marketplace, anchored by a 56,000-square-foot Safeway, has been serving nearby residents since 1997.

New residential development such as Homes at Woodmont, Penn Circle Condominium and Fairlawn Estates exemplifies the increased demand for new homes as the District’s population continues to grow. New transportation options have also been added to this commercial district which includes Good Hope Road, Alabama Avenue and Naylor Road. Capital Bikeshare has several locations including one at the Skyland site and the DC Circulator has added a new route with stops in Hillcrest/Skyland, Historic Anacostia and Capitol Hill.

With the area’s high demand for retail, neighborhood services and restaurants, nearby shopping centers are at capacity and new developments such as the Skyland Town Center will offer additional opportunities for businesses to enter the market.