WDCEP to Host Strategic Franchising Workshop

September 3rd, 2014

Franchising is a powerful business model used by over a million businesses in the U.S. However, in order to achieve long term success, a franchise must be a “win-win” for both the franchisor and the franchisee. This unique workshop will explore how to create a strategic path towards becoming a franchisee and how to take a business concept through the franchise process. In addition, our distinguished presenter will provide a detailed workbook for each attendee to refer to during the seminar and as a resource guide after the seminar. Whether you are a business owner who wants to franchise your concept, or an entrepreneur who wants to get behind a franchise concept…this event is for you!

Join the Washington, DC Economic Partnership and Dr. Ben Litalien, Founder and Principal of Franchise Well Consulting and Adjunct Instructor & Program Advisor of the Franchise Management Certificate Program at Georgetown University on Thursday, October 23rd, 2014 from 10:00 am to 4:00 pm for an in depth session on franchising.

Litalien has invested over two decades in the franchise community, with a broad range of key management and franchise-building experience. His specific strengths are in strategic planning, organizational development, concept management, and franchise system growth. He has developed and implemented strategic plans for a diverse group of companies including a major oil company, quick serve concepts including a sandwich and catering franchise and a national franchiser of food court cafes. Under his direction and management, he forged significant expansion in the United States and abroad, as well as increasing brand awareness and improving profitability.

To register for the workshop, click here!