Washington DC Economic Partnership Unveils New Look
September 22, 2015 (Washington, DC) – The Washington DC Economic Partnership (WDCEP) today unveils its refreshed brand identity. In response to the city’s thriving economic activity, WDCEP’s Board of Directors and leadership moved to modernize the organization’s brand to reflect the city’s economic evolution and to better identify to its diverse audience, ranging from developers to entrepreneurs. WDCEP’s new brand consists of a new logo, color palette, brand guidelines, and website design.
Streamlined and agile, the updated design incorporates WDCEP’s key brand pillars: influence, accuracy, independent, and dynamic. It also aligns with its newer programs and campaigns including We DC, Entrepreneur Road Map, and Accelerate DC with a contemporary font, color, and logo mark.
WDCEP’s core purpose is to actively position, promote, and support economic development and business opportunities in Washington, DC.
“WDCEP’s core purpose is to actively position, promote, and support economic development and business opportunities in Washington, DC. It was our goal that presentation of our organization conveyed WDCEP’s voice across all channels,” said Keith Sellars, President & CEO of WDCEP. “We represent a city that sits at the global center of a power. Our updated brand visual captivates and presents WDCEP as strong and knowledgeable organization whose primary goal is to continue to expand the economic ecosystem of our wonderful city.”
WDCEP’s primary initiatives for the District of Columbia include:
- Promoting and marketing Washington, DC for economic development
- Office and corporate attraction and retention
- Small business and entrepreneurship
- Hi-technology organizations and technology start-ups
- Real estate and development
WDCEP’s will be incorporating the new brand in their upcoming Annual Meeting and Economic Showcase, taking place on Friday, October 30 at the Walter E. Washington Convention Center. During the Annual Meeting, WDCEP will present the We DC awards honoring and recognizing Washington, D.C. leaders that have contributed their vision, energy, investment, and time to develop a thriving economic ecosystem in Washington, D.C. This year’s annual meeting will mark 15 years of WDCEP’s contribution to the District’s economy and celebrate the city’s accomplishments achieved throughout the year. Registration is open at https://ames2015.eventfarm.com
About Washington DC Economic Partnership (WDCEP)
The Washington DC Economic Partnership (WDCEP) is a 501(c)(3) organization with the core purpose to actively position, promote, and support economic development and business opportunities in Washington, DC to enhance the city’s economy through jobs creation, increased tax revenues, retaining existing businesses, and attracting new businesses. WDCEP facilitates this through programs and activities including site location assistance, educational seminars and workshops, networking and relationship building events, and serves as a key resource for Washington, DC economic development information. WDCEP publishes several reports throughout the year including the DC Development Report, DC Doing Business Guide, and Neighborhood Profiles. For additional information, please visit www.wdcep.com. Twitter: @WDCEP, #WeDC
Media Contacts
Julie Y. Weber
Director, Marketing & Communications
(202) 661-8679, jweber@wdcep.com
Maurisa Turner Potts
Founder/CEO, Spotted MP (Marketing + Public Relations)
(703) 501-6289, maurisa@spottedmp.com