Setting a New Gold Standard in the Golden Triangle

The Golden Triangle Business Improvement District (BID) is committed to polishing its already welcoming environment by setting new standards for its parks and public places as well as expanding the amenities and services it provides to its workers, visitors and surrounding residents.

With warmer weather underway and outdoor summer concerts in full swing at Farragut Square, the BID is setting a new criterion for its streetscapes, public spaces and four National Parks. In its ongoing effort to enhance the appearance of downtown Washington, the BID recently completed a physical upgrade of Murrow Park at Pennsylvania Avenue and 18th Street, NW through a partnership with the U.S. National Park Service (NPS). The beautification of light poles and enhancing the park’s landscape is part of a new standard set for other public spaces within the BID.

The BID also teamed up with NPS on the seventh annual production of Sounds in the Square, the free noontime summer concerts held every Thursday at Farragut Square at Connecticut Avenue and K Street, NW. Workers and visitors can once again enjoy live music ranging from R&B to reggae, country to jazz through August 11. Events such as the outdoor concerts and services like those provided by the BID’s Ambassador Program help to maintain a welcoming urban community in downtown Washington.

While BID Ambassadors routinely provide assistance to non-English speaking visitors with directions and other services, there is a growing importance of extending such assistance to the deaf and hearing impaired. To meet such need, a team of eight ambassadors along with a Homeless Outreach worker and a Metro Transit police officer recently graduated from an introductory class in sign language.

“Our organization continuously strives to enhance the community within the BID through streetscape improvements, events for our workers and visitors to enjoy, and by strengthening and broadening our customer service,” said Marcia Rosenthall, executive director for the Golden Triangle BID. “There is a tremendous sense of pride and ownership in our approach to revitalize the environment and reenergize our efforts in creating a welcoming urban district”, she said.

For further information on the Golden Triangle BID, visit

Posted Under: DC News