Marketing Tools & Resources Panel Wraps Up WDCEP’s DoingBusiness2.0 Speaker Series

September 7, 2012


On Wednesday, August 15th, WDCEP hosted the last DoingBusiness2.0 of the 2012 series on Marketing Your Business: Tools & Resources at Venable’s offices located in Chinatown. Representatives from a diverse mix of local businesses attended to learn the latest on how to create an effective marketing campaign in order to attract and retain a large base of satisfied customers. In a jam-packed 90 minute session, attendees gained insights from local experts about the basics of an effective marketing campaign, search engine optimization, branding, social media strategies, how to build strong customer relations, and the importance of relevant content!

[flickr-gallery mode=”photoset” photoset=”72157631450269650″]

Niambi Jarvis, Director of the Gadget Center at Howard University Small Business Development Center kicked off the panel by giving an overview of the ins and outs of developing an effective marketing plan. View her presentation to learn more about what marketing entails, why you should have a marketing plan, and a step-by-step guide to creating one.

line break

Tamara Rasberry of Rasberry Consulting discussed choosing an effective brand strategy and how to include social media in your marketing mix. According to Rasberry, your branding is what makes you stand out from the crowd and is a very important element in marketing your business. She also advised the crowd on the importance of using social media as a tool to interact with customers, instead of a one-way communication tool.

line break

Paul Dionne, Co-Founder of Boss Rocket, an online daily deals company for small businesses discussed how you can improve your search engine optimization, email marketing, and evaluating marketing efforts.

line break

Last, Hatef Yamini from PROVOC, a multi-disciplinary design and technology firm rounded out the panel by talking about the importance of content, content, content! According to Hubspot, B2B companies that blog generate 67% more leads per month than those who do not, and B2C companies that blog generate 88% more leads per month than those who do not. Yamini advised the crowd, “above all, make it relevant and remarkable.”

Posted Under: DC News