$13 Billion Development Video & Website Launched

Contact: Candace Tiana Nelson
Manager of External Affairs

July 12, 2007

Washington, D.C.—With the area around the new Nationals’ Park and Southwest Waterfront transforming at a blistering pace it can be nearly impossible to put every new office building, each new residential unit and all of the new amenities in perspective.

The Washington, DC Economic Partnership decided to undertake this matter by coordinating the creation of a video and website that would describe the vision of the Southwest Waterfront and both shore lines of the Anacostia River.

“When we would meet with developers, investors and retailers we could see them struggling to see the vision for how this area will look in three to five years. Most maps and aerials still displayed an industrial area and underutilized waterfronts,” said Keith Sellars, vice president of retail & real estate for the Washington, DC Economic Partnership.

Following a five-month collaboration with 25+ area developers and architects the Washington, DC Economic Partnership unveiled the Capitol Riverfront video at the ICSC Spring Convention in Las Vegas. The five-minute video, produced by Interface Multimedia, fuses massing models, renderings, fly-by animations and narration into a montage of the current and planned development of this highly sought-after area.

“We wanted to consolidate each unique message and multiple visions for this area into a single story that illustrated the $13 billion of public and private investment that has or will occur,” mentioned Sellars.

The corresponding website (www.wdcep.com/riverfront), also designed by Interface Multimedia, provides a comprehensive overview of project specs and information for the entire southeast/ southwest area. An interactive map allows users to pinpoint specific buildings in relation to DC’s existing landmarks and an extensive filter system breaks projects down by size, type, status and developer.

The website and video detail the seven square miles along the District of Columbia’s southern coastline and showcase how the Capitol Riverfront is an instrumental part of the District’s 25-year Anacostia Waterfront Initiative. The Capitol Riverfront is designed to be a waterfront destination ten times larger than London’s Canary Wharf, housing twice as much office and residential as New York City’s Battery Park and creating a marketplace with three times the retail opportunities as San Francisco’s Embarcadero, the Capitol Riverfront is the largest new urban waterfront development on the East Coast.

Capitol Riverfront Area in 2012

  • 10.1 million sq. ft. of new office space
  • 1.3 million sq. ft. of new retail
  • 11,500 new residential units
  • 250,000 sq. ft. Arena Stage expansion
  • waterfront promenades
  • 10 scenic parks
  • 22-mile Anacostia Riverwalk trail


The WDCEP is a 501(c)3 non-profit, public/private partnership dedicated to promoting business opportunities throughout DC and contributing to business retention and attraction activities. For more information visit www.wdcep.com.

Posted Under: Press Releases