DC’s Integrated Marketing Success at SXSW
Washington, DC left its mark on SXSW 2016 in Austin, TX.
On Monday, April 18, learn what made the #WeDC campaign a monumental success.
For the past two years, Washington, DC has been represented at SXSW at the WeDC House. In March, the Washington DC Economic Partnership teamed up with the Executive Office of Mayor Muriel Bowser, the Office of Planning and Economic Development, EventsDC, Newseum, Southwest Airlines, Monumental Sports & Entertainment, Venture.Co, and more to promote DC as the leading city in innovation and inclusivity in the US.
How Influential was #WeDC at SXSW?
In less than one week, #WeDC garnered 61.5 million impressions, 9,855 uses of the #WeDC hashtag, and was the #7 trending hashtag at SXSW. WDCEP sparked 35,300+ conversations about the organization and their initiatives, and was the #5 top influencer at SXSW.
WeDC surpassed big-name brands like IBM, United, E-Surance, Google, and more, making it one of the most successful campaigns at SXSW. Join us to learn how integrating social, public relations, marketing, and on the ground representatives can lead to tremendous success.
Julie Y. Weber
Director, Marketing & Communications
Washington DC Economic Partnership (WDCEP)
Director of Marketing Strategy
Frank V. Taylor
Founder & CEO, Restin
WeDC Ambassador Coordinator
Frances A. Holuba
Director of Social Enterprise